Of graduates than K State does - based on work I've done in the past, I'd ballpark 20-30% larger for both of them. Once correlated to fan base adjacent to alumni, you've got a lot more eyeballs.
2. The two teams in this matchup are both in western time zones. K State fans had to start watching a game at 9:30 PM. Utah and Arizona fan bases will overwhelmingly be starting at 8:30 or 7:30, which is a big difference.