It to non-LDS athletes or recruits. Now with the current world of college athletics, and the year by year or month by the month changes going on it’s almost to our advantage and coaches are now forced to sell it. We don’t need these kids to embrace LDS culture and way of life… they don’t all need to be ambassadors for our brand… we need them to arrive at a certain time and not a moment before, keep their noses clean for a matter of months, not years, and then leave and if you never want to step foot in Provo again that’s OK. Let’s the others do the devotionals and push the brand.

College athletics have become transactional and we have resources that can help kids fulfill their dreams. Now combine that with a coaching staff on the basketball side that add an even bigger allure and now we see what is possible.