This Built Bar thing is part hilarious and part... I don't know... admirable?
I am a big BYU fan, but my fanhood pales in comparison to this guy's. I would never go to such great lengths to hurt Utah. You've got to admire the guy's commitment to the bit.
He really believes he's out there fighting the good fight. Tear down BYU's sponsors, tear down BYU, pave the way for Utah's unchallenged excellence. This is a Utah Man, no question. If Kyle Whittingham asked him to storm the Utah State capitol in a Viking helmet, he'd probably do it.