This was the greatest marketing in the world.
Despite there being a GIANT METAL BOLT half the size of the bar inside it (positioned just perfectly in the center of the bar), the Built Bar was apparently so delicious that this Ute, WITH A BROKEN TOOTH CAUSED BY THE BOLT, still decided it was worth it to continue to eat almost completely around the bolt. And then that wasn't enough, the bolt was barely dirty so he apparently licked it clean afterwards.
If I was Built Bar, I wouldn't be suing, I'd be sending that kid a check asking for usage rights.