Sep 30, 2021
2:59:13pm
2:59:13pm
Fact of the matter is that practically no one is listening to terrestrial radio
I work for one of the major streaming services, and I can tell you that most advertisers have totally abandoned AM/FM.
A study by Edison Research shows that only 29% of listeners will stay with a station through a full commercial break, so advertising dollars are totally wasted.
On the other hand, the average person streams 4.5 hours per day of music, podcasts, etc, and that is where the advertising dollars are moving.
A study by Edison Research shows that only 29% of listeners will stay with a station through a full commercial break, so advertising dollars are totally wasted.
On the other hand, the average person streams 4.5 hours per day of music, podcasts, etc, and that is where the advertising dollars are moving.
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- Eggguy
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- Sep 19, 2024
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