The problem. In a regular transaction customers value a product or service more than the money it costs so an exchange is made. In MLMs business owners have to buy overpriced products to pursue the business. They would never pay that amount at a retail store for a lotion or oil or whatever but they do to build their “business’ with the hopes of becoming rich. The only way someone is successful is if lots of other people try to build a business under them and waste their money on overpriced products.