The ability to type names correctly? The ability to apply those little yellow arrow stickers telling you where to sign?
The ability to make some customers believe they got a great interest rate when in reality it's just an average interest rate but you showed them a couple of terrible rates first?
Back in the days of 15% interest and fax machines I guess I could see the value. It's just felt kind of easy to me to use Google and find out which bank is offering the best rate at the time.