The other 80-85% matters. And we talk here (with disdain) about the blue-hairs or (with pride) about the family environment. And those things are honestly great. And it's why we have an overall better entertainment experience, because our product caters to and is enjoyable for folks who aren't just there for football. And it helps build fans, but it also means we have a lot more casual or uninformed people there.

But my overall take is NOT that this is a bad thing. Bringing kids to a football game who don't know when to scream and who don't understand the rules as much or who don't have the attention span? Yeah, they might enjoy the Cougarettes or Cosmo more than the game itself and it might bring down the average football IQ, but it's absolutely something to be lauded instead of being ashamed of