more effectively than football.
The young tech boosters (and their wives) get scene and can more directly rub shoulders with the other techies/influencers. Not unlike the first few rows in basketball attracting celebrities, etc. These guys are front and center. Not easy to be scene like that in a football stadium.
I've had multiple people explain how that is driving a fair amount of this. So there's a lot of money obviously besides Smith that is funneling in.