Way NIL and rev share are used to support the program and players. The emergence of revenue share if the regulations proceed mid 2025 is a massive shift to an already Wild West environment, but gives schools more centralized coordination power with financial aid agreements and fair market value negotiating power with athletes.

I also really like that BYU and other schools are out advising athletes to steer clear of rapacious agent deals, some of which are 20-30%. One admin shared with me in clenched teeth near anger when describing some of thr agent rates. NFL is 3% but they have collective bargain power. Other pro sports tend to range 3-6%. As agent fees settle in it also means the dollars spent go further into real program impact instead of lining the pockets of agents.

The fair market value clearinghouse will be fascinating to watch develop.

The challenge facing the colleges is there isn’t a consolidated set of stakeholders like NFL owners and the player association. It is a huge collective action problem with conference affiliations, university systems accountable to trustees and legislatures, private schools beholden to their mission and ownership. It is really an odd circumstance and makes sense why there is some many fragmented approaches.