Zooming the dataset in to show just the (as of last summer) available expansion options....

https://docs.google.com/spreadsheets/d/e/2PACX-1vSwqR5dFHODbE_oXYoLbP_MCnSBOOX7oAi5-s39hGaeAEED_fhNg9913qV_NKCNjwq9Rd1PXiTxy_zj/pubchart?oid=2068276482&format=interactive

(Note that in this one, bubble size represents market size - that was left out of previous to avoid cluttering)

If we assume (reasonably) that service academies aren't going to scale well going to P5, then there was a clear top 5 available - BYU, Cincy, Houston, UCF and Boise...with Boise lagging behind based on market size.

With those 4 options now off the table, the PAC is looking at

• Boise, with solid viewership and performance, but a tiny market and absymal academics
• Fresno St and/or San Diego St - decent performance, but just nothing as far as viewership goes
• Memphis and/or  USF - slightly better viewership with slightly worse performance and absolutely terrible geography for the PAC
• SMU and/or UNLV and/or UTSA - bad at football and nobody watches, but at least they are in decent sized markets?