Basically the discussion centered around which are the best brands in the Big 12. Because the league will be more respected and better off overall if its best brands are the ones competing for conference titles and playoff bids. The guy who asked the question insinuated that OK State & Texas Tech are the programs that need to step it up for the conference to get some respect. John agreed on OSU but immediately pushed back on Tech while making the case that BYU is among the best brands in the league.

This got me thinking, how would you rank the Big 12 programs in terms of brand power in CFB considering how the league is relatively balanced? Basically, which ones will garner the most respect nationally if they are at the top of the conference? It seems like there are a few at the top, but it gets muddled very quickly:

OK State, K-State, BYU, West Virginia, Utah, TCU... Colorado?