Our TV deal with the extra games this year does. Hopefully that continues next year, etc. as well.

A bunch of conf. TV deals kick in next year including the Pac-12, Big XII, New BE deals, etc. so their exposure will increase as well (interesting that both the Pac-12 and Big XII TV deal official announcements mention the word "exposure" specifically) so it's going to go up for others as well.

Will there be enough room at the table for everyone to get the exposure they want and have contracted? We shall see.