market value for his performance. He wasn't an elite star, but was still a steady performer for a sweet 16 team. With a good assist to turnover ratio and third in minutes for our team.

I thought we heard that Richie's NIL offer from UK was higher than what BYU offered, but that BYU's was close enough (maybe within 15% or 10%) so that his sentimentality had him choose BYU.

I wouldn't have been surprised if Hall was the same way, taking 10 to 15% less to stay with BYU.

i don't think Hall is going to be able to market himself for some huge alpha payday, but I think he'll still get starter NIL for a top 40 school.