Are fans upping their Cougar Club donations so that those maintaining their same levels are just being moved farther back in line?
Are big donors who chose not to buy last year buying again (or just buying more tickets this year for friends/family)?
Is BYU selling/giving more premium seats to corporate sponsors?
Are fans buying more tickets to sell on the secondary market trying to make a few bucks?
I'd guess it's a mixture of all of the above but it is interesting to me.