1. Richie's great-grandpa invents the tater tot many years ago.
2. BYU students make a movie starring John Heder (who also went to BYU), in which some of the most oft-quoted lines & scenes are about tater tots.
3. Richie plays basketball for BYU and the media talks non-stop about how his great-grandpa invented tater tots.
4. Ore-Ida signs Richie to an NIL deal to promote their tots.
4. The circle of awesomeness is complete when Ore-Ida pays the BYU alumnus John Heder to come to a BYU game to promote their tater tots and cheer on Richie.