If Ryan Reynolds was their marketing guy, they'd have commercials, sponsorships.... every single day. They'd send Charles Barkley free tots. Get a Napoleon Dynamite tweet. Create a quick video... and plaster social media with posts.

Even with the minimum that they are doing, they are getting a lot of bang for their buck. BYU winning = Ore-Ida winning.

Note: I'm guessing the name comes from Oregon-Idaho.