The Space Shuttle Program was created to reduce costs, but only to "provide a reusable, cost-effective, and routine way to transport crew and cargo to and from Earth orbit". The moon was never part of the shuttle goals.

You are looking at well over $100B to even attempt a manned moon shot now. Elon and Bezos are chasing satellite contract money... For Context, SpaceX had a total revenue of $13.1 billion launching satellites.

That would be over 10 years of revenue for SpaceX(probably much more.. and NASA has no money) to put somebody on the moon... for just a picture? where is the value?

The Space Race now is only about making money..