The current branding for Utah Hockey Club is clean, but ultimately pretty boring. I don't know where they could go from here.
There is no place in American sports for european soccer team naming conventions.
I know these are just amateur mockups and the real thing may look completely different, but it has a range of possibilities that Hockey Club simply does not have.
Mammoth or bust!
https://twitter.com/CJRealHoops1/status/1884760639589306445