game. I know its super boring and you guys want something else. Everyone knows that. This is what every college does to earn money. The more bored you get, the more likely to go buy and spend more money on concessions, plus the band is free to hire for football games. If BYU paid a singer or made halftime interesting, less people would buy concessions and revenue will go down. ALSO Byu doesnt sell beer so there is no "addiction" to drive people to concessions.