the last couple weeks like Mark Harlan's love letter to the fans, his two-part interview with the Deseret News, and a bunch of random tweet from Scalley pretending to be suddenly involved in the community.
This latest is someone's next bright idea. After an entire season (ok, multiple seasons) of insincerity and media stonewalling, announce a press conference and then come out with a bunch of platitudes about your new offensive staff and how you're excited to build your team culture with a bunch of UNM and UNLV transfers.
You know, always leave your fans wanting more.