I think Utah is really nervous that they are falling behind BYU on NIL deals. They are desperate to regain momentum given that they haven't beat BYU in football in 6 years, they clearly lost to BYU in the transfer portal, and their basketball program is in the dumps and has no excitement.
As such, they will try to restructure and re-animate their donor/NIL process.
But this is a just a guess. No insider info on this.