BYU is on scholarships, keep above a certain gpa take a certain credit hours in certain classes nothing below a certain grade write thank you letters to donors etc those seem like performance incentives for college age kids.. I understand it’s different in that this is outside of the school and is tied to revenue generating for the university as a whole but to say that there aren’t any expectations … maybe expectations on which players and coaches the money is being spent on when things don’t work out unless it’s the donors that pick the players they want their money going to 🙂 …