Here's the key points.

The purpose of this letter is to share several decisions we are making to help address the $20M increase in our department’s expenditures. Although none of us like price increases, we must make these changes. We have prided ourselves on not asking you for what we can get, but rather asking you for what we need. That philosophy has served our department, and fan base, extremely well throughout the years, and we believe that these changes are no different.
We are raising the annual Cyclone Club giving levels by 20%, starting with the 2025 drive year. You will receive your renewal notice in February from the Cyclone Club.
We will begin adding state sales tax on all ticket sales beginning in the Fall 2025 (currently we pay the state sale tax out of the ticket price). Adding state sales tax to all ticket sales will allow us to better align financially with those Big 12 institutions that are tax exempt in their respective states, or institutions that are already adding sales tax (K-State) or are in the process of adding sales tax (Iowa).
We are increasing the price of women’s basketball season tickets from $199 to $249 to reflect demand and help fund the costs of sharing revenues with our women’s basketball student-athletes.
In addition, we are continuing to explore other opportunities to increase revenues and/or reduce expenses, including asking our coaches and department heads to reduce their respective annual operating budgets by 10%.

We could not have picked a better time for our athletics program to be faced with these financial challenges. Attendance at our athletic events is at an all-time high, we have secured our most prominent coaches to long-term contracts, and the Big 12 Conference remains committed to identifying and pursuing new revenue opportunities for the membership.