year, that's $20 billion/544 games (or 32 teams x 17) that's $36.7 million alone but I'm not sue what that $20 billion includes but I'm sure its more than that when you look at all the NFL dependent markets like sports commentary, fantasy football, sports betting etc.
Based on all that I doubt they cancel that game. That's more money than most bowl games - I should have been an NFL owner