Yeah supporting influencers or creators is one thing but the other thing brought up in the original video is that Honey is like shaking down commerce websites to get a percentage of sales. Which allows Honey and the website you are buying to limit which coupons get used. Say you have 25% off but honey will remove it for 10% off and tell you that is the best deal.
Really the best option is to just search for a coupon yourself. All these coupon extensions like Rakuten, RetailMeNot, Karma, etc are going to do the same thing. It really makes me question the Shop app but that doesn’t provide discounts but many DTC companies use their platform to take payments so 🤷♂️.