Yeah, lots of "flash" and "all hat and no cattle" kind of things ... the sunglasses on Game Day, the comments about Louis Vuitton luggage, the over the top ads on TV, the Amazon Prime TV show, etc etc etc.
All those things are the kind of things that we USUALLY see with shallow people, with people that lack substance, with show-offs, etc.
BUT, and it's more than just this game, Prime Time actually isn't really that in real life, evidently.
I honestly don't get it.... I'm not sure WHY he has the Pro-Wrestling Over the Top showboating kind of external persona, when there are LOTS of reports over a decade that the "private" persona is actually really a good guy, a thoughtful guy, a respectful guy.
It's a strange thing to see....
I don't know how long he can live the "double life" thing.... but he sure seems successful with it so far.