He talks about observing a lack of urgency around the program the first time or two he looked at it but commented on how it is now evident from top to bottom throughout the program and if they’re serious about winning and winning right now.
He passed on USC and some other big-time P4 programs to come to Provo.
Of course, most people have a good reason for why they do things and the actual reason. There could be more to the story here. But I think it’s interesting that he, unprompted, mentioned urgency as a prime factor.