Ticket revenue and that’s not even including concessions. That’s more money than the CFP champion will receive plus the winner splits it with their conference.
ND was the only school under 100,000 seating capacity at a measly 77,622 in attendance.
TOSU had 102,819
Penn had 106,013
Texas had 101,050
Average tickets went for $200~
My prediction is that more games will be played on campuses in the future. If money is the most important thing, you want a home game in the first round.