People either love him or loathe him. He is still relevent, obviously in decline, but even at that people resent him, pray on his downfall and spew all sorts of hate at him for really nothing more than being the best player in the age of social media. He gives his critics little nuggets like playing with his son, missing a game for personal reasons. His critics drive the interest more than his fans these days and you can see it in your post and several others.
The others dont particularly drive engagement or discussion other than how good Jokic actually is and should he win another MVP, but he plays in Denver. Giannis is fun, he is a great dude, but his game is like Shaq's and he plays in Milwaukee. Its dominant and hard to officiate. Luka probably has the most fun game in the NBA to watch but he does have that extra whiny edge that I think rubs people the wrong way.