ASU's AD revenue in 2022 was $114M
BYU's AD revenue that same year: $106M
An $8M difference in AD revenue should not be the difference when deciding a coach of the year award.
And, looking at that list, it's also abundantly clear that money doesn't = wins. CB has spent so long with a little brother, has-not mentality ("Oh, no, however will we keep up as an MWC team/independent—we don't have the TV money!") that they've lost sight of the fact that lots of high-$$$ teams have terrible on-field results, and plenty of programs are able to do more with less.