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Dec 5, 2024
4:25:55pm
krindorr Truly Addicted User
The $$$ discrepancy between SEC money and Big 12 money has very little to do with ESPN, FOX or media deals at all

You can look at the 2023 Knight Report Data.

The Current 16 SEC schools (including Oklahoma and Texas, but not Vandy since they're private and don't report) averaged $58.5M in media revenue.
The 6 remaining (non-private) Big 12 schools averaged $47.7M in media revenue.

So that's $10M less per school... which isn't nothing.  But those SEC schools averaged $189.9M in total revenue, where the Big 12 remnants averaged $120.2M, meaning the overall gap was near $70M per school.  

And the reason was that the SEC schools averaged

  • $20.3M (108.6%) more in ticket revenue ($39.0M to $18.7M) 
  • $18.7M (53.0%) more in donor revenue ($54.1M to $35.3M)
  • $10.8M (22.6%) more in media revenue ($58.5M to $47.7M)
  • $8.7M (103.7%) more in corporate revenue ($17.1M to $8.4M)
  • $3.3M (174.5%) more in government/institutional support ($5.2M to $1.9M)
  • $7.9M (96.4%) more in 'other' revenue ($16.1M to $8.2M)

Other is sports camps, concessions, parking, student fees etc.

So of that $69.7M difference per school... $58.9M of it (84.5%) comes from the random people and fans associated with the program.  It's just people and fans spending more on tickets or suites or concessions or just directly donating money.

So the question of "How do we compete with SEC teams?" isn't "Well it's impossible, because the networks give them so more money".  It's "We as a fanbase need to find an extra $60M per year to support the program"

This message has been modified
Originally posted on Dec 5, 2024 at 4:25:55pm
Message modified by krindorr on Dec 5, 2024 at 4:26:26pm
krindorr
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krindorr
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Related Threads Topic: What are the revenue streams for an NCAA football team? (RJCOD, Dec 5, 2024 at 2:28pm)

Children:
There's a misconception that the primary driver between SEC money and Big XII money is TV deals. (@CougarBoard, Dec 5, 2024 at 5:54pm)
The P4 schools that brought in the most and least outside their media deal (public schools only) (krindorr, Dec 5, 2024 at 5:52pm)

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