What Changed in College Football?
Starting in the 2023 season, the NCAA implemented new clock rules to align more closely with the NFL and reduce the overall length of games:

Clock Runs After First Downs

Historically, the game clock stopped after a first down until the chains were set, which added significant time to games.
Starting in 2023, the clock now continues to run after first downs except during the final two minutes of each half. This change mirrors NFL rules and is designed to shorten games.
No Untimed Downs at Quarter's End

If a defensive penalty occurs on the final play of a quarter, the play no longer results in an untimed down. Instead, the penalty carries over to the next quarter, reducing delays.
These changes reduced the number of plays in a game, typically by 6-8 plays per team, which contributes to the perception of less "action" on the field.

Why Does It Feel Like More Commercials?
Advertising is Crucial for Revenue

College football is a massive revenue generator for networks and schools, and ad sales are a key component. Networks, knowing they have fewer plays to broadcast, strategically increase advertising slots to maintain revenue levels.
The 2023 adjustments haven't reduced the total number of commercials but have compressed them into the same or slightly shorter game windows.
Targeted Commercial Breaks

Networks insert commercials during natural stoppages (e.g., after scoring plays, turnovers, and injuries). With the clock running more often, stoppages are emphasized as ad opportunities.
Perception of Pacing

Fewer plays and longer gaps between action might create the perception that the game has slowed down, amplifying the presence of ads.
The Balancing Act
The NCAA and networks are trying to balance several competing priorities:

Game Length: Shorter games are more appealing to casual viewers and fit better into TV schedules.
Ad Revenue: Networks need to maintain their financial commitments, so ad time remains non-negotiable.
Fan Experience: Die-hard fans may feel frustrated if shorter games mean less action.

How Does This Compare to the NFL?
The NFL has mastered this balance:

Games average about 3 hours, with fewer plays than college football historically.
The NFL heavily regulates commercial breaks to ensure the pacing feels smoother.
College football is attempting a similar approach but faces challenges because of its decentralized structure and the unique traditions of the sport.

Fan Reactions and the Future
Fans have noticed these changes, and there has been some pushback, particularly from those who feel the new rules detract from the excitement of the game. If the backlash grows, the NCAA or conferences might revisit the balance between game length, commercial breaks, and fan satisfaction.