It on 4th down. They were set up to play the 4th down attempt.
There were bad plays throughout the night. But I have a hard time putting blame on anyone for that pooch punt. Their QB kicked it. And he got it on the only spot on the field that it would’ve worked. It was a perfect play for Kansas. But I don’t see how BYU could’ve played it any better. The players said they had no idea he kicked it and thought it was just an incomplete pass.