We used to fly frontier every time we visited family. It was cheaper than driving. The fees increased significantly during COVID. Prior to COVID we used to be able to fly from Atlanta to Salt Lake for $600. Now it costs about three times that price (that’s with one extra kid for comparisons). Last year I had to fly to Phoenix for a wedding and a non-stop flight on delta was only $20 more than flying frontier. I will pay an extra $20 every time to fly a non-stop delta flight versus multiple stops on Frontier (one bag and seat didn’t matter).

The flights on frontier are cheaper if you don’t have luggage or don’t care who sits next to you or your children. You can’t charge about the same price and provide a far inferior product.