I have LG ones, I was told that LG makes all of the OLED panels, even the sony ones, But sony uses their own Hardware Processor. They can be not as bright compared next to a QLED and such. So if you have a bright room it might look dim. But Movies and Sports are just so much fun to watch. My Wife loves those Nature shows in 4K, Blue Planet etc. And the water and oceans just look amazing on an OLED.