Magnetic marketing very good and also his “NO BS” books good reads. Over the years, I feel like I’ve gleaned a lot from reading his books and newsletters, even going back 20 years, and he’s been in the marketing business way way longer than that.

I would say that his teaching on risk reversal and an irresistible offer was a huge, huge, factor in launching my business 12 years ago … anecontinues to generate significant business for us every single week.

Russell Brunson is one of the top marketers in the world at this point With a company that is worth hundreds of millions of dollars and attributes what he knows about marketing to Kennedy as well…

When you refer to his system for mail, I’m not sure what you’re referring to specifically, but I can say without reservation that what I learned from him has been massively impactful from a financial perspective.