They have successfully turned every B12 team against them. They are perceived as arrogant and self-absorbed. And instead of trying to do whatever it takes to overcome those perceptions, they keep doubling down. I guess they've never learned the first rule of holes. Or worse yet, they still don't believe they're even in a hole.

At this point I think the majority of the B12 would happily take Washington St or Boise St in place of Utah.