Everyone is seeing how their fans are. They're starting to compare it to BYU fans giving ice cream to visitors.
Everyone sees how their AD is.
Everyone sees how mediocre their team is.
Their high preseason ranking is giving credibility to the conference that just lost its blue bloods as Utah gets hammered in conference.
Rumors are starting to leak about locker room problems.

They might as well be running a PR campaign for BYU. Absolutely perfect for us & the rest of the conference.