Expected to win before perceptions change. Even if they show poorly in the playoffs and do poorly in the bowls they will all still get the credit next year.
In the end they just have too much money and fan support and will continue to higher the best coaches and pay most of the best players and they will always be a cut above And get the benefit of the doubt.
BYU can become a Clemson or FSU type school though if they can start recruiting at the top of the conference and be in the title race seemingly every year.