We've always been a sleeping giant. We've always had a large national fanbase and a disproportionate number of wealthy boosters. We just weren't willing to cheat (pay players) like the "bluebloods" always have been.

NIL has unleased our biggest donors (Pacs, Nutricost, NuSkin, Qualtrix, among others) in a way that we couldn't have anticipated. Money is pouring into our programs like it never has before. NIL has turned BYU athletics into something we could have never even hoped for 5 years ago.