Seems prices are fairly universal from our experience. There were a couple ways to get discounts.

As Slappy says, they generally will have a deal if you buy a suite of products. The other way we found was that, at least for us, there was one model that was heavily discounted as the commercial(?) maybe model? It’s the one they want all the builders to buy. We ended up with our range/oven this way. Came down to a Wolf or Fisher and Paykel - we chose the Fisher, I think because the oven interior was just a hair bigger.

I will say I was super shocked at the prices of the high end appliances. I had no idea lol.