treat it just like another game on our way to a perfect season, Big XII championship and playoff berth. It will bother U fans if we look at them as just another member of the conference rather than "Little Brother", etc. Obviously, inside we really want to beat them and continue the season undefeated, but if on the outside, we treat it like just another game on our way to something potentially great, it will likely bother them without us stooping to their level of "fandom".