reality is it's getting harder and harder to get into BYU and there's many other schools that offer great experiences and a high-quality education.
I went to BYU and I'm about as passionate as it gets about all things BYU, but I'm also an ex-Mormon and that's resulted in the realization that my kids likely won't be attending BYU. I've made it a point to encourage my kids to attend the best school they can get into for the best price regardless of what or where it is and I wish my parents had taken a similar stance with me as I felt an immense pressure to get into BYU, especially since my parents and older siblings went to BYU.