Free ticket voucher to any game given inside every Book of Mormon passed out?

Or is this more of a commission setup where they get a free ticket or subscription to BYUtv for every BoM handed out or every referral that ends up baptized?

Or should they take the route of making them love BYU because they hate Utah and just spam all the members email inboxes with all the Ute Twitter receipts captured over the last 12 months?