Culture is our competitive advantage, according to Kalani. And he's looking smart now. Long quote:

"It feels good to do what you know you're supposed to do with regards to BYU compared to what everyone else is doing when they are recruiting a whole different way. We've gotta stick to what we do and our unique way of who we are. We've gotta stick to our standards and the way that we operate. I know it's not what a lot of fans want to see right away because it's different from the norm, but it is our competitive advantage and it is what sets us apart. Winning with culture will happen."

"There's different forms of recruiting. There are different ways to do it. I think we've found our niche and we try to highlight that with recruits. I think the biggest misconception is that we're not on top of guys - but we're not to embarrass recruits either. When recruits - when we see what they're about and they see what we're about.. if it's not a great connection, meaning that they're not committed to the Honor Code and they're not committed to difficult academics - getting into BYU is just not an easy task. You can't just say I want to be there for the football program and then you get in. We might have to ask them to do extra classes or retake classes to get a better grade or take an ACT test, which isn't even a requirement anymore, we might ask them to do that. That just seems like a little bit more and extra work that recruits aren't willing to do anymore. Some recruits just aren't committed to what we want to do Honor Code wise. Just because a recruit is a member of the Church doesn't mean that they're committed to that. But I'm not in the business of trying to embarrass them. So if they're not committed to doing that - then don't come here," Sitake said. "Go somewhere else where you can play and have a great experience that you're looking for. We're going to do what we want as far as the mission of the Church, for our football program, and we're going to be in alignment with the mission of the Church, the administration, and the athletic department"