No actual idea. But somebody did a breakdown on if Nick Saban’s $9mm annual contract was worth it to the University and state of Alabama. After actual game revenue, bowl/CFP revenue, TV revenue (sustained success which helped negotiate the current huge contracts), merchandise, added interest and exposure to the university which directly impacted the number of applications to go to school, revenue generated at stores and hotels and restaurants wherever they played, plus creating life-long loyal fans…

It was decide he brought value that was many multiples of his salary.

Again, no idea how much of this translates, but if BYU is about exposure, you couldn’t spend $4mm much more effectively than a player like this that puts you in legit national contender territory.