popcorn popping and people trying to do the wave.
The pregame stuff with Cougar Canyon and the Cougar Walk, the BYUtv pregame show, Cosmo stunts, start of the 4th quarter show, and all of the eye candy on the field, video boards, and in the sky with fireworks and drones. BYU has invested a lot in the overall product and it shows - it's an excellent game experience.