having media members dedicated to your conference that aren't just BYU specific media. They help fight your battles for you.

The link below is an example of this.

Sure, Drake Toll is a good friend of the program and pumps up BYU a lot, but ultimately he's not just a BYU fan with a podcast. He's a guy who went to Baylor who covers the conference as a whole. He's also a sports media member who has responsibilities that don't include Big 12 coverage.

https://www.youtube.com/watch?si=lmK5d8QQ_IvyLsYV&v=pAMDkXA4Kb8&feature=youtu.be

It helps to have guys like this beating this drum.