That's just a fact — look up their GDPs.
Stan Kroenke's son literally played for Mizzou. Sam Walton and various of his family members went to Mizzou.
Saying OU has 2 to 3 times the support is silly. It was definitely true when teams weren't supposed to pay players, but not anymore.
Jeanne Sinquefield singlehandedly made Mizzou the best chess team in the country. They're now tapping into similar resources for football. OU already was tapping into its.
Missouri also lost the Rams and might sort of lose the Chiefs. That leaves Mizzou for football.
Good coaches and willingness to cheat (which sure seem related!) were OU's sole advantages. And they were the same advantages Nebraska had — and look at them now.